Spark Home Tours is the ultimate guide to buiding a new home.

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Spark Home Tours is an app specifically for people interested in building a new home. The app allows them to find and tour model homes, learn about the building process, find qualified local partners, collect a list of desired features for their home and more.

Spark Home tours is the ultimate guide to building a new home.

Partner with Spark Home Tours

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Wave Home Solutions is a manufacturer of smart whole-home moisture and humidity and water quality equipment. They sell best in class humidity management for crawl spaces, basements and water filtration products. Their products reduce health hazards increasing the stability of the house and the health of the family.

The whole home embedded nature of the product doesn't lend itself to the DIY market. Like many other home equipment manufacturers, Wave Home Solutions sells their product mostly through resellers. Retailers and installer / distributer channels are their best historical sales channels. While this works great for volume it means they are disconnected from the end consumer. They do not have the opportunity to explain to end consumers the great features of their products or why they are needed. Likewise, they do not hear the vital feedback from the consumers that allows them to pivot to better serve the consumers needs.

Wave Home Solutions partnered with Spark Home Tours to deliver valuable information to our buyers about ways to reduce the chances of moisture intrusion in new construction housing. A well placed advertisement was sent along with the article informing users about Wave Home Solutions's line of whole house moisture control products and a way to learn more.
By providing the buyer with information we have helped the buyer on his way to building a dream home for their family. Along the way we, introduced them to a quality product, gained the attention of a new builder and made a sale.

 

Creating pull through the new construction channel.

"All we need is for one buyer to ask their builder to include our product. That one suggestion will lead to a new builder relationship for us and many more sales down the road."

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By communicating and tracking interactions directly with the consumer Wave Home Solutions is able to better understand and address consumer needs. Spark Home Tours system of targeted long form messaging allows Wave Home Solutions to describe the problems and solutions they know so well. By providing valuable information to prospective buyers Wave Home Solutions is now seen as a resource for prospective buyers. This increases the value of the brand within the minds of buyers. This brand lift results in more sales through the new construction channel. As Phil says "All we need is for one buyer to ask their builder to include our product. That one suggestion will lead to a new builder relationship for us and many more sales down the road."

Create some content

Because all of Spark Home Tour users are actively investigating building a new home this article is highly contextual.

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On the home page of the Spark Home Tours app we published an article teaser. The title and description draw the user in stating "...what to know before you build" about water quality. The picture used catches the users attention.

Once clicked the user is brought to a full-page article. In this case the article is about the negative effects of water quality and what things should be considered when building a new home. Because all of Spark Home Tour users are actively investigating building a new home this article is highly contextual.

The article contains a banner branded with Wave Home Solutions with a button that will launch their website. Wave Home Solution products are mentioned in the case study portion of the article as a good possible solution. A link to their website also exists in the body of the article.

To view the whole article click here https://www.sparkhometours.com/water-quality/

Notify users

We created a great looking email and push notification messages for Wave Home Solutions and sent them to all of our users in Minnesota and California. 

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Spark Home Tours platform enables partners to notify all users within a geographic region of their new content. Spark will work with your design team to create great looking and compelling email and push notification messages. We will then send a message out to all of our users in any geographic region you choose notifying them of your great content.

We created a great looking email and push notification messages for Wave Home Solutions and sent them to all of our users in Minnesota and California.

Measure Results

The intelligence derived from measurement makes Spark Home Tours a cut above the average advertising platform.

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One of the big advantages of working with Spark Home Tours is our ability to deliver rich intelligence about how your content is received. . We can determine how many people viewed your content, how many interacted with it and how many clicked. We can track data over time to tell you when people are most likely to interact and on which days. We can report on differences in interaction across different geographic regions. We can tell what the difference is between users in Georgia and Minnesota for example. Our cutting edge platform allows us to drive different content to different user groups and timeframes to set up fascinating A/B testing scenarios. The intelligence derived from measurement makes Spark Home Tours a cut above the average advertising platform.